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IS554 Public Library Management and Services

Collecting and Analyzing Data

Joann Irby Information Science 554

Introduction

The analysis provided in this paper will focus on the Early Childhood Literacy program at Cordova Public Library for preschoolers that is no cost to the community (property taxes fund the library, so there is a per capital cost to residents). It was created by children librarians and reference librarians at Cordova Public Library. The program was designed to help children develop their reading skills before school age. The librarians use different approaches and skills that made it possible for children to learn how to read. These skills taught at CPL are critical to the success children will have in school. CPL teaches children the tools needed to master reading readiness and develop appropriate practices that shapes their future in the classroom, home, and life (Cordova Library, Events/Programs (2014)).

6.1 Critique and analyze data collected: Discuss and report user feedback about the PL service in term of their needs and information experience, availability and access, barriers/challenges faced in using the select service, kinds of benefits in using the service, suggestions for improving the service, etc.

Data from user-centered evaluations was collected from users of Cordova Public Library. Surveys were used as a tool to obtain users’ feedback from the assessment/evaluation surveys (Types of Surveys, 2015). The surveys were mailed back to Cordova Public Library’s branch manager, Mr. Williams. There were 390 surveys returned out of 500. He read every survey and kept statistics. He later gave the surveys to six staff members to read. There were two children librarians and four reference librarians that also collected, read and gathered statistics from the surveys. In the end results, the statistics from the branch manager and staff members were compared and recorded. Here are all of the responses to the survey questions.

Question One: Are you registered users of the Cordova Public Library? Out of the 390 responses, 60 percent said yes and they used the library on a regular basis. They also said that their children were registered users at Cordova Public Library.

Question Two: How many small children do you have in your household? Most of the residents had families with two or more children. Out of the 390 residences, 70 percent had small children.

Question Three: Have your child attended CPL Early Children Literacy Program? There were 50 percent of the respondents that said yes to this question. They made comments such as how helpful it was to their young children. They were impressed with the progress their child had made in reading and also that it helped prepare their child for school.

Question Four: Are there any particular books your children are interested in reading? The parents made a list in the comment section of the survey. They gave suggestions of many books and titles such as “The Children’s Reading Foundation and First Book by Marketplace,” which targets ages zero to three. Another response was “Early Childhood Literacy Development.”

Question Five: Did you know that CPL offered several different reading programs for young children? The response here was very overwhelming, 70 percent said yes to this question. There were many comments made about the different reading services. The participants said their child was registered in the following reading programs: cognitive development, emotional-social development, health and physical development reading programs. Parents said that they support this program and want their child to participate.

Question Six: Did you know your child can learn language development & communication skills?

Over half of the participants answered yes to this question. The other half said they were happy to find out the library offered language and communication skills.

Question Seven: Did your child attend Read & Feed? Seventy-five percent of the participants answered yes to this question. They made very positive remarks such as how well their child is learning to read from this program.

Question Eight: Did you know, as a parent, that the different approaches to learning addresses how a child learns]? Two hundred participants reported that they learned about the different approaches to reading offered by CPL from friends, which made word of mouth the most effective use of advertisement for the Early Childhood Literacy Reading Program. The other 190 participants reported that they learned about the program from one of their visits to the library.

Question Nine: Did you know that behaviors, skills, capacities, and tendencies compose a child’s approach to learning to read and that it is critical to the child success in school? Eighty percent of the participants answered yes to this question. Twenty percent of the participants said they were not aware of the different skills taught in the Early Childhood Literacy Program.

Question Ten: Did you know this Literacy program teaches cognitive skills which deals with reasoning, remembering, attention and problem-solving? Only 50% of participants said yes to this question. The other 50% did not know how much was involved in the program.

Question Eleven: Did you know that CPL offers children metacognitions skills to develop their understanding? Sixty percent of the participants said they did not know that CPL offered children metacognition skills to develop children’s’ understanding in their reading ability. The other 40 percent said they did know about the Early Childhood Reading Program and had signed up for the program in the past.

Question Twelve: How many reading program have you sign up for at CPL in the past? Seventy-five percent of the participants said they have signed up for the Early Childhood Literacy Program three to four times in the past, and they look forward to signing up for this program in the future. The other 20 percent of the participants said that they had never signed up for this program.

Question Thirteen: What aspect of the Early Children Literacy program could be improved? Fifty percent of the participants said the programs did not need improvement. Most of the other 50 percent said the library could use more books, materials, and volunteers.

Question Fourteen: Demographic Information.

How many males? The answer was 25 percent. How many Females? The answer was 75percent.

Grade Level: Grade School, 40 percent, high school, 30 percent, college 25 percent, graduate, 15 percent.

Age groups. 1-18, 40 percent, 18-24, 20 percent, 25-34, 10 percent, 34-45, 20 percent, 46-66+, 10 percent.

6.2 Improvement strategies: Present a plan for improvement strategies to implement in relation to the selected service for the PL to follow based on the data that you collected during this study. Develop a categorization scheme for the improvement strategies under different headings as appropriate (e.g., web representation, training, marketing to users, etc.). As noted in the above statistics, the CPL’s Early Childhood Literacy Program received very high scores in the overall program evaluation. As a whole, the survey showed very positive results. The survey measured the users’ satisfaction and perspective of the Early Literacy Reading program. The surveys specify that the services are very valuable and worth continuing. Listed below are the working aspect of these programs and services. • The literacy program that teaches cognitive skills. • The language development and communication program. • The literacy program on behavior, skills, capacities, and tendencies. • Most participants’ found the services helpful. • Parents and children are interested in the materials used for these services. • The programs and services reached a large group of children. Patrons were asked to give a comment on how to improve the services. Most of the participants had attended the program with their children and continued attendance with new births to the family. The parents are satisfied with the program because it helps to give their child ahead start in school. The majority of the participants’ answers revealed that their child enjoyed the reading program and found the services helpful.

Update Materials

The strategies used to improve the services can be built abounded the following themes: more up-to-date materials and books, replacing old books with new ones, replacing VHS with DVDs, and using CDs instead of cassette tapes. In response to the feedback for new materials, it was considered by the manager to add new books and materials for the children’s access.

6.3 Improvement strategies: Present a plan for improvement strategies to implement in relation to the selected service for the PL to follow based on the data that you collected during this study.

The purpose of this survey was to learn if CPL was effective and helpful in meeting the needs of young children learning how to read. The result of the survey was very pleasing to the branch manager and staff. The participants’ answers revealed that the parents see the early reading programs benefit their children needs. While parents are satisfied with the literacy program, they were still interested in extended hours and adding up-to-date materials to the programs. The parents made a list in the comment section of the survey. They gave suggestions of many books and titles. Others pointed out books from, “The Children Reading Foundation and First Book by Marketplace,” which target ages zero to three. Another response was “Early Literacy Development.” The branch manager of the library took the residents’ suggestions very seriously and said that he would present the suggestions to the Board of Directors next meeting.

6.4 Report findings to your PL and provide feedback about their response to your findings. The findings of the user-centered evaluation/assessment were reported to Mr. Williams, Branch Manager of the Cordova Public Library who gathered the final surveys to read and took statistics. The purpose of this survey was to learn if CPL was effective and helpful in meeting the needs of young children learning how to read. The results of the survey were very pleasing to the branch manager and staff. All of the employees at CPL were pleased that the overall response of participants were positive and users were satisfied with the services at Cordova Public Library. The parents were not only answering questions on behalf of their children but the survey wanted to know what they thought too. The surveys responses for the ECLA were very positive. According to the answers from the participants, many of the children have attended the literacy program. Another positive point from the participants was the scheduling of the programs which pleased the parents. The participants’ answers revealed that the parents viewed the early reading program as a benefit to their children. In addition to, providing an early start on education, school, building social skills, language skills, communication skills, cognitive skills, memory, attention and problem-solving skills. While parents are satisfied with the literacy program, they are still interested in extended hours and adding more up-to-date materials to the program.

6.5 Critique your process: Discuss and report your process while conducting user-centered assessment in your evaluation action plan and include your observations, what worked and did not work, obstacles and challenges, etc. provide a discussion of most interesting facts that emerged during the process.

The process of conducting user-centered assessment at CPL consists of careful planning and consideration. The preparation process behind any evaluation set the stage for a successful evaluation result. Matthew (2007) noted that planning consists of a number of activities such as: what to analyze, what is the scope, what kind of data is required, and identifying problems.

Mr. Williams, Branch Manager and staff at CPL were very pleased with the results of the surveys. They worked very hard to identify problems, determining the scope of the survey, deciding what kinds of questions to ask, attending meetings, and tallying the results. The users’ responses let the staff members know that their work is appreciated. Due to the outstanding work of the library staff, there were no challenges or obstacles to hinder the process. The most interesting fact to transpire during the process was CPL users’ satisfaction. For a library to properly function, the administrators and staff need to be aware of users’ needs in order to continually improve their services. The most interesting fact developed from the assessment process was the number of returned surveys, and that the majority of the residents’ found the Early Childhood Literacy Program to be very helpful.

References:

Cordova Library, Events/Programs (2014) Retrieved form: http://www.cordovalibrary.org/servics

Matthews, Joseph R. (2007). The evaluation and measurement of library services. Westport, CT. Libraries Unlimited.

Types of Survey (2015) Retrieved from : http://explorable.com/types-of-survey

Spring 2015

Contact K.C. Williams

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Phone:865-974-2148
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