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The University of Tennessee

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INSC 574 Adult Services


INSC 574: Resources and Services for Adults: Course Schedule

Class 1: 13 January


INTRODUCTION TO THE COURSE

Introduction to adult services; Study slides prepared by Cindy Lancaster (SIS Technology Coordinator). How to upload assignments as well as modules for the class website.

Read: Course Syllabus; Blackboard Class Website. Ch. 1-4 Casey & Savastinuk

Class 2: 20 January


WHAT IS AN ADULT?

Adult roles and tasks.

Class 3: 27 January


AUDIENCES: SEGMENTS & SEGMENTATION (Pre-Recorded)

Adults vary notably in their tasks, skills, experiences and interests. Some audiences are far more likely to use the library that others.

Read: Ch. 7 Block [Blackboard].

DUE Assignment 1

Class 4: 3 February


WHAT SERVICES?

Various service opportunities are described and briefly discussed.

Read: Ch. 5 Casey & Savastinuk Ch.8 Block [Blackboard]

Class 5: 10 February


AUDIO-VISUAL SERVICES

Services involving different formats may require different skills and approaches. Traditional and non-traditional formats.

Read: Ch. 6 Casey & Savastinuk

DUE Assignment 2

Class 6: 17 February


READING, VIEWING, & LISTENING EXPERIENCES

Importance of the experience rather than the content or the name of the experience. Relationship between experience and category.

Class 7: 25 February


READER'S ADVISORY MATERIALS

Overview of reader's advisory

Class 8: 3 March


ADVISORY SERVICES: NON-FICTION

Popular non-fiction categories

DUE Assignment 3

Class 9: 10 March


ADVISORY SERVICES: FICTION

Regardless of literary reception and quality, fiction [including genre fiction] remains a cornerstone of adult services [Adventure, Christian, Fantasy].

DUE Assignment 3

17 March


SPRING BREAK - NO CLASS

Class 10: 24 March


ADVISORY SERVICES: FICTION

Fiction [including genre fiction] remains a cornerstone of adult services [Historical, Horror, Mystery].

DUE Assignment 4

Class 11: 31 March


ADVISORY SERVICES: FICTION

Fiction [including genre fiction] remains a cornerstone of adult services [Romance, Science Fiction, Western].

Class 12: 7 April


PARTNERS & PARTNERSHIPS

Successful adult services require partners; Community-based library should partner with a variety of organizations to maximize service impart; Partnership requires political skills.

Read: Ch. 7 Casey & Savastinuk

DUE Memorable Fiction Assignment

Class 13: 14 April


PROGRAMS & EVENTS

Programs bring adults to the library, enhance visibility, and provide an opportunity to showcase collections/services.

MERCHANDISING

Applying the retail model to the public library; Approving the use of space and the environment to encourage more and longer visits.

Read: Ch. 8 Casey

Class 14: 21 April


MARKETING ADULT SERVICES

Introduction & Reaching out to the community. Marketing adult services; future of adult services, including digital alternatives.

Read: Ch. 4-6 Block (Blackboard)

DUE Assignment 5

EXAM PERIOD


Final Project DUE by midnight 4 May.

Final hand-in of Web Modules by midnight 6 May.

Spring 2015

Contact Bharat Mehra


454 Communications Building, 1345 Circle Park Drive, Knoxville, TN 37996-0341

Phone:865-974-5917

Fax: 865-974-4967

Email: bmehra@utk.edu

Web Developer: Lisette Hernández

Email: lhernan2@utk.edu